The mobile MMORTS (Massively Multiplayer Online Real-Time Strategy) game market has experienced significant growth and popularity over the past few years.
The mobile MMORTS game market
The global mobile gaming market reached a value of approximately $85 billion in 2021, and it is projected to grow at a CAGR of over 10% from 2022 to 2028. While there is no specific data on the mobile MMORTS segment, it contributes a significant portion to the overall mobile gaming market.
Some of the most popular mobile MMORTS games have attracted millions of players worldwide. For example, Rise of Kingdoms has surpassed 100 million downloads on the Google Play Store, while Clash of Clans has been downloaded over 500 million times on Android devices alone.
Mobile MMORTS games have proven to be highly profitable. For instance, Clash of Clans generated approximately $1.5 billion in revenue in 2020, making it one of the top-grossing mobile games globally. Other popular mobile MMORTS games like Game of War and Lords Mobile have also generated substantial revenues.
In-app purchases play a significant role in monetizing mobile MMORTS games. These purchases include various items, resources, and premium features that enhance gameplay or offer convenience. Some players are willing to spend hundreds or even thousands of dollars on in-game purchases to progress faster or gain a competitive edge.
Mobile MMORTS games have established competitive scenes with large-scale tournaments and esports events. These events attract both casual and professional players, and some of them offer substantial prize pools. For example, the "Rise of Kingdoms" competitive scene includes regional and global tournaments with prize pools reaching hundreds of thousands of dollars.
Engagement and Retention
Mobile MMORTS games are known for their high player engagement and long-term retention. The social and multiplayer aspects, combined with the strategic depth, encourage players to invest significant time and effort into the game. Many players form strong alliances and build lasting relationships with other players, contributing to their long-term involvement.
Mobile MMORTS games have gained popularity worldwide, but their success varies across regions. For example, games like Rise of Kingdoms and Lords Mobile have a strong presence in Asia, while Clash of Clans and Game of War have a broader international appeal.